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- Branding Unboxed: Crafting Genuine Narratives in a Digital Age ๐
Branding Unboxed: Crafting Genuine Narratives in a Digital Age ๐
From Personal Brands to Planet-Preserving Innovations: Where Heart Meets Digital ๐๐ฑ๐คณ

Itโs time to have a deeper insight into the transformative power of identity and leadership. From the captivating magic of leaders ๐ฎ and how they impact their brands and businesses to the innovation and joy ๐ซถ of โCreative Explainedโ that turns everyday things into eco-friendly masterpieces. ๐จโ๐จ
Weโre looking at the essence of genuine storytelling ๐ and how we can harness new tools and tech to simplify our lives with a reminder of the balance between humanity and technology. ๐ฉโ๐ป So, unbox this edition with us and letโs start crafting narratives that resonate and reinvent. ๐๐
In todayโs newsletter โฌ๏ธ
๐ Unboxed: People Follow People, Not Brands
๐ฎ BTS: So, You Wanna Be A Coach?
๐ ๏ธ Cool Tech: Unleash Canvaโs Magic
๐ค AI for Brand Breakthroughs: Bigwig CEO AI Secrets Unveiled
๐ฌ Video Content: Speak, Caption, Shine: Introducing Submagic๐๏ธ
๐ Brands That Inspire: Meet Creative Explained ๐
๐ฃ๏ธ Talk To Me: Poll
๐ Unboxed: People Follow People, Not Brands: The Power of Personal Touch in the Digital Age ๐๐คณ
It's a mantra we often hear and for a good reason. In fact, I say it often. In today's digital world, the individual behind a brand often shines brighter than the brand itself. ๐๐ Because entrepreneurship is founder-led.
Take a peek at this if you have been wondering if personal brands are worth building: Spanx has 500k followers but Sara Blakely has more than 2 million. And while Tesla revs up its follower count at 18 million followers, Elon Musk is cruising at a whole other level for 116 million.
This isnโt about chasing fame or numbers. It's about recognising the heartbeats behind the logos, the stories behind the stats and the mission that precedes the manufacture. ๐๐
Your personal brand is more than a digital facade; it's a lighthouse, attracting opportunities, nurturing connections, and amplifying influence. So do you want to up-level your business and your impact? Remember, your personal story is your most potent tool. Tell it well and your reputation will walk into a room before you do, allowing for a legacy and resonance that your brand alone can not achieve.
After all, at the end of the day, it's about authenticity, passion, and YOU. Let the world lean in, listen, and follow your journey. ๐๐ฃ
@realmattgray Want to stand out in today's digital age? The power of personal brands: โข Apple vs Tim Cook โข Tesla vs Elon Musk โข Spanx vs Sarah Blakely ... See more
๐ฎ BTS: So, You Wanna Be A Coach? ๐ค Here's the Scoop! ๐จ
Plenty of my community already guide people on their personal, health and business journeys. I probably donโt need to tell you that coaching is on the rise, and it's officially the 2nd fastest-growing industry globally, according to the wise peoples at PriceWaterhouse Cooper. ๐๐
And the interesting thing is that most coaches are on the mature side of the spectrum, up to age 60. ๐ง๐ฉโ๐ฆณ Makes sense, if coaching is about life experiences, wisdom, empathy, and those super-important leadership skills. On the academic front, coaches are pretty well-educated with over 60% holding master's degrees! ๐ And, let's not forget about the moolah ๐ธ 85% earn $150/hr or more!
But what's the coaching buzz all about?
With companies pouring funds into employee training and people eager to stay ahead in their careers, it's a sweet spot for coaches. But never forget the 3 largest niches for business development are:
๐ฐ Financial
๐ง๐ฝโโ๏ธ Health
๐งก Relationships
And while you're at it, remember to shine online! 40% of coaches have their own websites, proving the digital game's significance. ๐ So, if you are dreaming of being a coach. What you need to know is that the right audience is out there, waiting for your unique touch and perspective. ๐๐ค But you got to be in it to win it. And get your name in the game!
๐ ๏ธ Cool Tech: Revamp & Repurpose: Unleashing Canvaโs Magic on Your Content!
Do you wish that you could take the work you have done in the past and give it a new lease of life? ๐
๐ Well, Canva is uplevelling in a huge way! Each week, it's bursting with so many new tools to breathe life into your content. But, hang onto your hats because this one might just be my favourite. ๐คฉ
Check out the video below to see how easy it is to transform a carousel ๐ you've been holding onto into a sleek email. Dive into the 'magic switch' feature, hit 'transform into doc', choose 'email', and voilร ! ๐ช
And here's the cherry on top ๐: For that personalised touch, you can now embed your brand voice and tone into your brand kit inside Canva. Talk about a game-changer! ๐ With this, you can sprinkle your unique vibe across all your content using the magic write tools ๐๏ธ. But remember, life isn't always "set and forget", so be sure to tweak and tailor it to vibe with your tone, language, and lovely audience. ๐ฏ๐
@yoursocialteam This new suite of @Canva magic tools is a game changer for creating and repurposing content!! #canva #canvatip #canvahack #canvatutorial #... See more
๐ค AI For Brand Breakthroughs: Behind the Curtain: Bigwig CEOs & Their AI Secrets Unveiled! ๐ญ๐ค๐
I know that people are freaked out by AI - and I want to see how we can normalise some of it, rather than thinking we are headed towards I-Robot and the end of the world๐ค. Letโs look at some practical uses that industry leaders and CEOs are using AI for to expedite businesses and brands ๐๐ฝโโ๏ธ.
Picture this: massive project bids that once took ages are now breezily handled, thanks to AI. ๐ซถ LendLease have been doing this so well, they have a tool that analyses past bids (the wins and the 'better luck next time') to create their larger proposals and offers. And get thisโit's doing the bulk of the work, around 70-80% of it! ๐๐
Food companies are using AI to sift through heaps of data ๐งฎ and whisper the perfect offers at the PERFECT times online - weโve been subject to this for years, with pizza ads showing on a Friday night - now itโs just been reframed! ๐ฐ๏ธโจ
And for the shopaholics among us (guilty as charged! ๐๏ธ๐), 'Buy Now, Pay Later' companies are going all Sherlock with AIโpredicting our next splurge๐๐ผ, assessing if we've been good or a tad bit cheeky, and even stepping up with on-the-spot customer chats.
How are you thinking of adding a dash of AI magic to your brand journey? And where can you add a little simplification to your life with AI?๐
๐ฌ Video Content: Speak, Caption, Shine: Introducing Submagic ๐๐๏ธ
Have you ever wondered how the big content creators keep their audience glued? ๐ฃ Well yes, itโs videos and content - but if you were wondering what tool they use, let me introduce you to the magic of Submagic, the amazing tool that's making video captions pop! ๐ช
With natural language processing, Submagic crafts accurate captions in 48 languages. ๐โ๏ธ And that's not all! You can jazz up your videos with the latest templates, and even sprinkle in some expressive auto emojis ๐คฉ, highlight those crucial keywords, and let the AI whip up catchy descriptions and trending #hashtags.๐ฉโ๐ป
From legends like MrBeast, and Alex Hormozu, to Iman Ghadzi ๐some of the top creators are riding this wave. It's more than just captions; it's about empowering your voice and being seen and heard to break digital barriers.
This is the simplest way to amplify every story, and every message to redefine content creation and give you back more time and ease ๐๐
๐ Brand Excellence: Meet Creative Explained ๐
There's a brand that's been inspiring me with ingenious ideas: ๐ Creative Explained. If you haven't come across his magic yet, you're in for a treat! ๐ซ๐ฑ He is sooo captivating and creative and has 6m followers who clearly love him too. ๐ The official โDonโt Throw it Outโ book is a wonderful insight into how every little thing around us can be turned into something amazing, with a touch of creativity and a lot of love for the environment.๐
What I love about Armen - the founder - is his dedication to upcycling everyday items and encouraging his followers to care for both people and our planet. ๐โค๏ธ Just a glimpse into their trove of epic tips: Did you know that oatmeal isnโt just your breakfast hero? Itโs also a saviour for your plants! ๐ฑ Or how about turning discarded orange peels into a vitamin-packed treat for your hair? ๐๐ And let's not forget that little roll of paper we toss out; turns out, it can be upcycled into a bio-degradable plant pot! ๐ฑ๐
So, if you're anything like me and adore brands that inspire, educate, and elevate, Creative Explained is one to follow. ๐ Dive into their world and discover the magic in the mundane, all while doing a bit of good for our beautiful Earth. ๐ป
๐ฃ๏ธ Talk To Me: Letโs Hear Itโฆ
What is the next step for you? |