Branding Unboxed: Crafting Genuine Narratives in a Digital Age ๐ŸŒŸ

From Personal Brands to Planet-Preserving Innovations: Where Heart Meets Digital ๐ŸŒŸ๐ŸŒฑ๐Ÿคณ

Itโ€™s time to have a deeper insight into the transformative power of identity and leadership. From the captivating magic of leadersย ๐Ÿ”ฎ and how they impact their brands and businesses to the innovationย and joyย ๐Ÿซถ of โ€˜Creative Explainedโ€™ that turns everyday things into eco-friendly masterpieces. ๐Ÿ‘จโ€๐ŸŽจ

Weโ€™re looking at the essence of genuine storytellingย ๐Ÿ’• and how we can harness new tools and tech to simplify our lives with a reminder of the balance between humanity and technology. ๐Ÿ‘ฉโ€๐Ÿ’ป So, unbox this edition with us and letโ€™s start crafting narratives that resonate and reinvent. ๐Ÿš€๐Ÿ’Œ

In todayโ€™s newsletter โฌ‡๏ธ

  • ๐Ÿš€ Unboxed: People Follow People, Not Brands

  • ๐Ÿ”ฎ BTS: So, You Wanna Be A Coach?

  • ๐Ÿ› ๏ธ Cool Tech: Unleash Canvaโ€™s Magic

  • ๐Ÿค– AI for Brand Breakthroughs: Bigwig CEO AI Secrets Unveiled

  • ๐ŸŽฌ Video Content: Speak, Caption, Shine: Introducing Submagic๐ŸŽ™๏ธ

  • ๐Ÿ’› Brands That Inspire: Meet Creative Explained ๐ŸŒŸ

  • ๐Ÿ—ฃ๏ธ Talk To Me: Poll

๐Ÿš€ Unboxed: People Follow People, Not Brands: The Power of Personal Touch in the Digital Ageย ๐ŸŒŸ๐Ÿคณ

It's a mantra we often hear and for a good reason. In fact, I say it often. In today's digital world, the individual behind a brand often shines brighter than the brand itself. ๐Ÿš€๐ŸŒˆ Because entrepreneurship is founder-led.

Take a peek at this if you have been wondering if personal brands are worth building: Spanx has 500k followers but Sara Blakely has more than 2 million. And while Tesla revs up its follower count at 18 million followers, Elon Musk isย cruising at a whole other level for 116 million.

This isnโ€™t about chasing fame or numbers. It's about recognising the heartbeats behind the logos, the stories behind the stats and the mission that precedes the manufacture. ๐Ÿ“–๐Ÿ’–ย 

Your personal brand is more than a digital facade; it's a lighthouse, attracting opportunities, nurturing connections, and amplifying influence. So do you want to up-level your business and your impact? Remember, your personal story is your most potent tool. Tell it well and your reputation will walk into a room before you do, allowing for a legacy and resonance that your brand alone can not achieve.

After all, at the end of the day, it's about authenticity, passion, and YOU. Let the world lean in, listen, and follow your journey. ๐ŸŒŸ๐Ÿ‘ฃย 

@realmattgray

Want to stand out in today's digital age? The power of personal brands: โ€ข Apple vs Tim Cook โ€ข Tesla vs Elon Musk โ€ข Spanx vs Sarah Blakely ... See more

๐Ÿ”ฎย BTS: So, You Wanna Be A Coach? ๐Ÿค“ Here's the Scoop! ๐Ÿจ

Plenty of my community already guide people on their personal, health and business journeys. I probably donโ€™t need to tell you that coaching is on the rise, and it's officially the 2nd fastest-growing industry globally, according to the wise peoples at PriceWaterhouse Cooper. ๐Ÿ“ˆ๐ŸŒ

And the interesting thing is that most coaches are on the mature side of the spectrum, up to age 60. ๐Ÿง“๐Ÿ‘ฉโ€๐Ÿฆณ Makes sense, if coaching is about life experiences, wisdom, empathy, and those super-important leadership skills. On the academic front, coaches are pretty well-educated with over 60% holding master's degrees! ๐ŸŽ“ And, let's not forget about the moolah ๐Ÿ’ธ 85% earn $150/hr or more!

But what's the coaching buzz all about?

With companies pouring funds into employee training and people eager to stay ahead in their careers, it's a sweet spot for coaches. But never forget the 3 largest niches for business development are:

๐Ÿ’ฐ Financial

๐Ÿง˜๐Ÿฝโ€โ™€๏ธ Health

๐Ÿงก Relationships

And while you're at it, remember to shine online! 40% of coaches have their own websites, proving the digital game's significance. ๐ŸŒ So, if you are dreaming of being a coach. What you need to know is that the right audience is out there, waiting for your unique touch and perspective. ๐ŸŒŸ๐Ÿค— But you got to be in it to win it. And get your name in the game!

๐Ÿ› ๏ธ Cool Tech: Revamp & Repurpose: Unleashing Canvaโ€™s Magic on Your Content!

Do you wish that you could take the work you have done in the past and give it a new lease of life? ๐Ÿ”„

๐ŸŽ‰ Well, Canva is uplevelling in a huge way! Each week, it's bursting with so many new tools to breathe life into your content. But, hang onto your hats because this one might just be my favourite. ๐Ÿคฉ

Check out the video below to see how easy it is to transform a carousel ๐ŸŽ  you've been holding onto into a sleek email. Dive into the 'magic switch' feature, hit 'transform into doc', choose 'email', and voilร ! ๐Ÿช„

And here's the cherry on top ๐Ÿ’: For that personalised touch, you can now embed your brand voice and tone into your brand kit inside Canva. Talk about a game-changer! ๐Ÿš€ With this, you can sprinkle your unique vibe across all your content using the magic write tools ๐Ÿ–‹๏ธ. But remember, life isn't always "set and forget", so be sure to tweak and tailor it to vibe with your tone, language, and lovely audience. ๐ŸŽฏ๐Ÿ’•

@yoursocialteam

This new suite of @Canva magic tools is a game changer for creating and repurposing content!! #canva #canvatip #canvahack #canvatutorial #... See more

๐Ÿค–ย AI For Brand Breakthroughs: Behind the Curtain: Bigwig CEOs & Their AI Secrets Unveiled! ๐ŸŽญ๐Ÿค–๐ŸŒŸย 

I know that people are freaked out by AI - and I want to see how we can normalise some of it, rather than thinking we are headed towards I-Robot and the end of the world๐Ÿค–. Letโ€™s look at some practical uses that industry leaders and CEOs are using AI for to expedite businesses and brands ๐Ÿ’๐Ÿฝโ€โ™€๏ธ.

Picture this: massive project bids that once took ages are now breezily handled, thanks to AI. ๐Ÿซถ LendLease have been doing this so well, they have a tool that analyses past bids (the wins and the 'better luck next time') to create their larger proposals and offers. And get thisโ€”it's doing the bulk of the work, around 70-80% of it!ย ๐Ÿš€๐Ÿ 

Food companies are using AI to sift through heaps of data ๐Ÿงฎย and whisper the perfect offers at the PERFECT times online - weโ€™ve been subject to this for years, with pizza ads showing on a Friday night - now itโ€™s just been reframed! ๐Ÿ•ฐ๏ธโœจ

And for the shopaholics among us (guilty as charged! ๐Ÿ›๏ธ๐Ÿ˜‚), 'Buy Now, Pay Later' companies are going all Sherlock with AIโ€”predicting our next splurge๐Ÿ‘๐Ÿผ, assessing if we've been good or a tad bit cheeky, and even stepping up with on-the-spot customer chats.

How are you thinking of adding a dash of AI magic to your brand journey? And where can you add a little simplification to your life with AI?๐Ÿ› 

๐ŸŽฌย Video Content: Speak, Caption, Shine: Introducing Submagic ๐ŸŒŸ๐ŸŽ™๏ธ

Have you ever wondered how the big content creators keep their audience glued? ๐Ÿ“ฃ Well yes, itโ€™s videos and content - but if you were wondering what tool they use, let me introduce you to the magic of Submagic, the amazing tool that's making video captions pop! ๐Ÿช…

With natural language processing, Submagic crafts accurate captions in 48 languages. ๐ŸŒโœ๏ธ And that's not all! You can jazz up your videos with the latest templates, and even sprinkle in some expressive auto emojis ๐Ÿคฉ, highlight those crucial keywords, and let the AI whip up catchy descriptions and trending #hashtags.๐Ÿ‘ฉโ€๐Ÿ’ป

From legends like MrBeast, and Alex Hormozu, to Iman Ghadzi ๐ŸŒŸsome of the top creators are riding this wave. It's more than just captions; it's about empowering your voice and being seen and heard to break digital barriers.

This is the simplest way to amplify every story, and every message to redefine content creation and give you back more time and ease ๐Ÿš€๐ŸŽ‰

๐Ÿ’›ย Brand Excellence: Meet Creative Explainedย ๐ŸŒŸ

There's a brand that's been inspiring me with ingenious ideas: ๐Ÿƒ Creative Explained. If you haven't come across his magic yet, you're in for a treat! ๐Ÿ’ซ๐ŸŒฑ He is sooo captivating and creative and has 6m followers who clearly love him too. ๐Ÿ’š The official โ€œDonโ€™t Throw it Outโ€ book is a wonderful insight into how every little thing around us can be turned into something amazing, with a touch of creativity and a lot of love for the environment.๐ŸŒ

What I love about Armen - the founder - is his dedication to upcycling everyday items and encouraging his followers to care for both people and our planet. ๐ŸŒโค๏ธ Just a glimpse into their trove of epic tips: Did you know that oatmeal isnโ€™t just your breakfast hero? Itโ€™s also a saviour for your plants! ๐ŸŒฑ Or how about turning discarded orange peels into a vitamin-packed treat for your hair? ๐ŸŠ๐Ÿ’ And let's not forget that little roll of paper we toss out; turns out, it can be upcycled into a bio-degradable plant pot! ๐ŸŒฑ๐ŸŽ‰

So, if you're anything like me and adore brands that inspire, educate, and elevate, Creative Explained is one to follow. ๐Ÿ‘€ Dive into their world and discover the magic in the mundane, all while doing a bit of good for our beautiful Earth. ๐ŸŒป

๐Ÿ—ฃ๏ธ Talk To Me: Letโ€™s Hear Itโ€ฆ

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