Branding Unboxed: Breaking Branding Rules, Virality + Brand Buzz

Secrets of Viral Success: Unconventional Strategies & Inspiring Stories๐Ÿš€๐ŸŽ™

Today, we're diving deep into the evasive and highly desirable world of virality. Yeah, we all dream about it, but how do you actually achieve it? ๐Ÿ’๐Ÿฝโ€โ™€๏ธย 

It's time to understand the secret sauce to elevate your content to viral status.ย ๐ŸŒ Plus, you won't want to miss the inspiring story of a mould-breaking, high-top-wearing kids dentist ๐Ÿฆท who's redefining the rules of marketing, and customer experience. Trust me, it's a smile-worthy tale! ๐Ÿ˜

We're also giving you more insights and tips on how to create powerful videos because like it or not, they are here to stay ๐ŸŽฅ and your own personal assistant AI๐Ÿค–.ย So grab a coffee โ˜• get comfy and let's get your brand buzzing! ๐Ÿ"

In Todayโ€™s Newsletter โฌ‡๏ธ

  • ๐Ÿš€ Unboxed: Creating Virality, Tips From Shark, Davie Fogartyย 

  • ๐Ÿ”ฎ BTS: How NOT To Get Scammed On Instagram

  • ๐Ÿ› ๏ธ Cool Tech: Streamline Your Content And 10x Your Reach

  • ๐Ÿค– AI for Brand Breakthroughs: Meet Pi, Your Personal AI Assistant

  • ๐ŸŽฌ Video Content: More Tips For Connection and Impactย ๐Ÿ’ก

  • ๐Ÿ’› Brands That Inspire: Dr. Hanks and Happy Tooth, Where Smiles Are Made

  • ๐Ÿ—ฃ๏ธ Talk To Me: What Do You Need More Of To Succeed?

๐Ÿš€ Unboxed: Creating Virality, Tips From Davie Fogarty ๐Ÿฆˆ

Guess who's talking about the power of storytelling in your brand? Shark Tank's Davie Fogarty, that's who! ๐Ÿฆˆ Watch as Davie shares a tip on making a bath bomb business go viral.

Here's the simple but rarely done inside scoop: the key is to keep the audience hooked till the very end of your product's 'performance'โ€”in this case, itโ€™s the bath bomb's fizz at the beginning, ๐Ÿ› see, everyone talks about the beginning of what you do and say as the key, but the secret is in your ending!!

I love the cool Jaws-themed bath bomb that oozes 'blood' and reveals a mini prize at the end. ๐Ÿฆˆ๐ŸฉธIt's like a mini-movie unfolding in your bath-tub, so cute!!

Davie touches on how to leverage social platforms like TikTok ๐Ÿ“น to get the buzz going with your content and get social proof from UGC and other creators.

So, how can you apply this to your business? Take a moment to think about how you can make the 'ending' of your product or service experience a happy one!! Yep, I went there ๐ŸซฃThe easiest way to do that is to ask yourself, is this content something I would share if I as shown it, and use that as your benchmark ๐Ÿš€


This is how I would make this bath bomb business into a multi-million dollar business using artificial intelligence and TikTok.

๐Ÿ”ฎย BTS: How NOT To Get Scammed On Instagram, I Learned The Hard Way ๐Ÿช–

This week, a rather unexpected and pretty shitty thing happened โ€“ I was scammed and I lost my Instagram account. Yep, you read that right, Iโ€™m not immune to bad humans and shitty things. Here's how it all went down: The scammers posed as Metta on Instagram, sent me a DM and told me that I had to secure my account or risk it being closed - there was a link to a form to appeal where I entered my IG password which is how they got into my account, changed my email, and closed me down. ๐Ÿ˜ฑ๐Ÿšซ

They even went as far as trying to extort $1700 from me to regain access and are still sending me videos of my inaccessible account. Not ok! ๐Ÿ˜ค๐Ÿ’”

It was a tough lesson, especially because it happened during those early morning scrolls when the guard was down ๐Ÿ•›. I often say to my clients, you don't own your socialย media - your only secure asset is your email list, and I am living proof of that. ๐Ÿ“ง

On a brighter note ๐Ÿ’›ย I've been looking at how the algorithms have changed and have been meaning to change my socials for a little while now, so this has motivated me to revisit my Instagram strategy. It's a sign, and I'm taking it as an opportunity to launch Branding Unboxed on social media. So, stay tuned and stay informed and safe in the digital world! ๐Ÿš€๐Ÿ’ชย 

Here is what the scam looks like, and the arseholes that are responsible ๐Ÿ˜ก

๐Ÿ› ๏ธCool Tech: Streamline Your Content And 10x Your Reach

Do you wish you could create once and share everywhere without the endless hassle? Meet, your new best friend in the world of content repurposing and distribution. ๐Ÿš€๐Ÿ’ฌ

This platform is your ticket to a streamlined content flow โ€“ it's all about automation, saving you time so you can focus on crafting outstanding content. With, you create once and publish everywhere, effortlessly. ๐ŸŒโœจI used to charge our clients $1800pm for this service โ€ฆ so this is a gift for you!

You can easily transform your content from TikTok, Instagram, YouTube, Facebook, Zoom, Google Drive, Dropbox, and your Audio Podcast into a treasure chest of pieces of content that are optimised for each platform. ๐Ÿ“ฑ๐Ÿ–ฅ๏ธ๐ŸŽ™๏ธ

But it doesn't stop there. You can even publish or schedule directly to the platforms and simply expand your reach across every channel.ย ๐Ÿ“†๐Ÿ“ˆ

Here's the real win: has a template-based system that lets you automate your publishing exactly when and how you want to. You get, step-by-step videos and live chat support to ensure it works for you and you can be up and running in no time. ๐Ÿ“น๐Ÿ‘ฉโ€๐Ÿ’ป

If you want to work less and grow more this is the tool for you. No complicated video editing software, no manual downloads, and no multiple platform uploads. Give it a try and let me know how you get on. ๐ŸŒŸ๐Ÿ“Š

๐Ÿค–ย AI For Brand Breakthroughs: Meet Pi, Your Personal AI Companion

Did you know there's a new way to have your very own AI personal assistant at your fingertips? What sets Pi apart from the crowd of chatbots? I have to say its Piโ€™s very cool personal touch.โœจ I fell in love when I started using it!! ๐Ÿฅฐ

I've been using for a bunch of different things โ€“ from tackling proposal development and brainstorming ideas to treating it like my bestie to bounce off. Itโ€™s super easy to use; just hit the telephone button on the right of the app from your phone, and you're ready to chat with Pi ๐Ÿ“ž. You can ask for the latest stock price of companies in your portfolio, home prices, local vegetarian restaurants or the best coast walks close by, or you can use it to get a dose of the latest news making waves this week. ๐ŸŒŠย ๐Ÿฅ‘

But here's the magic part โ€“ when you chat with Pi, it's like talking to a good friend. Pi is warm, friendly, and ready to respond.๐Ÿคย Whether you need advice, answers, or just want to chat about anything under the sun, is here for you. ๐Ÿ’ฌ

Give it a whirl, it's not just AI; it's your AI. ๐Ÿš€๐ŸŒŸย 


Okay, imagine this... A world where your personal assistant understands you better than anyone, always ready to help. That's Pi for you, p... See more

๐ŸŽฌย Video For Your Brand: More Tips For Connection and Impact ๐Ÿ’ก

Do you find yourself pouring your heart into daily content creation, but your engagement and conversions just don't seem to match the effort you put in?ย ๐Ÿ‘ฉ๐Ÿฝโ€๐Ÿ’ป I get it; we've all been there. Itโ€™s the most frustrating place to be. ๐Ÿ™„

Here are some insight on how to supercharge your videos so they become irresistible invitations to collaborate and connect with your people.๐Ÿ‘ฃ

๐ŸŽฌ Cut to the Chase: No more fluff! Create content that hits the bullseye, ๐ŸŽฏย speak directly to the core problems and desires of your people. Be concise, be purposeful โ€“ grab attention and don't let go. ๐Ÿค

๐Ÿฆ„ย Know Your Edge: In a sea of options, you need to stand out. Explore what sets you apart and strategically highlight those elements ๐ŸŽชย When you shine a light on what makes you unique, you become a magnet for those who are exploring their options to work with people like you. ๐ŸŒŸ๐Ÿงฒ

๐Ÿ—บ๏ธ Context Matters: It's not just about giving solutions; it's about providing the context that makes those solutions valuable.ย ๐Ÿ’ฐ Explain why it matters, how it benefits your audience, and why they should care. Itโ€™s not just about knowledge; it's about helping your audience realise its usefulness for their own journey. ๐ŸŒ

Implement these things so that you don't just rack up views, you inspire action. ๐Ÿ’ƒย It's about making purposeful connections and offering something that triggers a response to change.

Have questions about how to leverage your Video Game?ย ๐Ÿš€ Hit reply and ask me anything ๐Ÿ“ง

๐Ÿ’›ย Brand Excellence: Dr. Hanks and Happy Tooth, Where Smiles Are Made

Iโ€™m head over heels for Dr. Hanks and the Happy Tooth crew for their super cool approach to dentistry. ๐Ÿฆทโœจ

Dr. Hanks starts his day without scrubs and has a collection of high tops in his office as well as an indoor basketball and playroom. ๐Ÿ˜Žย Who says a visit to the dentist can't be an adventure? ๐ŸŽขย Inside his tooth hub (not clinic) he has a playlist of foot-tapping, dance-worthy tunes, which takes away the dentist's terror and sets a perfect vibe for his patients ๐ŸŽต

As a pediatric dentist, Dr. Hanks is transforming dental visits into a playful, joyful experience to give kids a safe space to share their feelings, play and learn to love teeth cleaning, and it's absolutely heartwarming.๐Ÿ’œ

Even on busy days, Dr. Hanks takes a break to shoot some hoops with his patients and help them to have a positive experience of visiting the dentist ๐Ÿ€๐Ÿ‘ And guess what? Happy Tooth isn't your typical dental practice. He has even developed his own range of natural dental products. Now we just need him to open a clinic for adults! ๐Ÿ‘ง๐Ÿป๐Ÿ‘ฆ๐Ÿผ๐Ÿ‘ฆ๐Ÿพ

๐Ÿ—ฃ๏ธ Talk To Me: Letโ€™s Hear Itโ€ฆ

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