Branding Unboxed: Mastering the Power of Organic Growth & Connection

Harnessing Tech, Content, and Inspiration: The Triad for Unparalleled Brand Growth ๐ŸŒฑ๐Ÿ”๐Ÿš€

It's that time again to gather around the digital campfire and dive deep into a world of inspiration, innovation, and invaluable insights. ๐Ÿ“š๐Ÿ”

From Alex Hormozi's jaw-dropping book launch to Neil Patel's pearls of wisdom on organic growth, we're on a quest to uncover the secrets of success. Plus, we're introducing you to a game-changing AI tool that's like the Canva of the video world, and we've got some reel strategies that'll help you connect with your audience in a heartbeat. ๐Ÿค–๐ŸŽฌ๐ŸŽฏย 

And of course, there's a heartwarming story about Mim, a true inspiration in the business world. ๐Ÿ’› So, grab your favourite beverage, get cozy, and let's explore these incredible stories and strategies that can elevate your brand to new heights! ๐Ÿš€๐ŸŒผ

In todayโ€™s newsletter โฌ‡๏ธ

  • ๐Ÿš€ Unboxed: Grow Organically on Social Media

  • ๐Ÿ”ฎ BTS: Record-Breaking Book Launch

  • ๐Ÿ› ๏ธ Cool Tech: Ecom for Everyone

  • ๐Ÿค– AI for Brand Breakthroughs: The Canva of the Video World

  • ๐ŸŽฌ Video Content: Reel Strategies That Connect

  • ๐Ÿ’› Brands That Inspire: A bit of Mim-spiration

  • ๐Ÿ—ฃ๏ธ Talk To Me: Poll

๐Ÿš€ Unboxed: Grow Organically On Social Media

Let's talk about some golden advice from Neil Patel, the OG of marketing and an all-round social media expert. ๐ŸŒฑ๐Ÿš€ He's pointed out a common blunder that we need to address if you want success in 2024 โ€“ which comes from obsessing over bottom-of-the-funnel content. ๐Ÿ™…โ€โ™‚๏ธ๐Ÿ›‘

Picture this: You're on a mission to grow your business organically. ๐ŸŒฑ๐Ÿ“ˆ Most people tend to dive straight into that salesy content, all about pushing your services or products. ๐Ÿ’ผ๐Ÿ“ˆ But here's where Neil flips the script โ€“ he's all about the top-of-the-funnel magic. โœจ๐Ÿ” It's like casting a wide net with content that's engaging and relatable to build trust ๐ŸŒ๐Ÿ’ฌย 

Let's say you're a coach like many here. Instead of hitting your audience with the "Hire me now!" vibes, Neil suggests what we all pretty much know, start at the beginning, not the end. ๐ŸŽฏ๐Ÿ“Šย Start byย sharing valuable coaching tips that resonate with your broad audience to get them to know more about you. ๐Ÿ“ฃ๐Ÿ’ก This approach is so important when it comes to growing your biz organically๐ŸŒฑ๐Ÿš€ itโ€™s sort of like kissing strangers otherwise.

So, remember, to keep things manageable and effective, begin with more top-of-the-funnel goodness before you go all in at the bottom-of-funnel๐Ÿš€๐Ÿ‘†ย 


Want to grow organically on social media by putting out the RIGHT content? ๐Ÿš€ FIX THIS common content mistake before 2024 gets here or you... See more

๐Ÿ”ฎย BTS: Record-Breaking Book Launch: A Heartfelt Lesson

On August 21, Fitness Marketing superstar Alex Hormozi almost broke the internet with his latest book launch, "$100M Leads," in a Zoom event that drew over 500,000 registrations and 85,000 attendees ๐Ÿ“š๐ŸŒŠ Despite a few tech hiccups, the event not only shattered Guinness World Records for a virtual business gathering butย it also revealed a valuable lesson. ๐ŸŒŸ While book sales were certainly a goal, what mattered more was the sense of community and brand upliftment. ๐Ÿค๐Ÿ’ซย 

Hormozi, a renowned Gym-Preneur and Marketing guru sprinkled his presentation with digital offerings, but his primary focus was on getting buy-ins on his method, sharing his bigger vision and highlighting other the next steps.

In everything he does, his vision goes beyond immediate profits to make a mark through business acquisitions and investments with his business ๐Ÿš€๐Ÿข๐Ÿ’ฐ

The lesson here is epic: launches and events are about more than just revenue; they're about nurturing connections, creating crazy good experiences and thinking about long-termย flow. It's about connecting with your humans in a meaningful way that goes beyond immediate needs and profit. ๐Ÿš€

Hereโ€™s a link to The Book that was the foundation for the launch:

๐Ÿ› ๏ธ Fave Tech Tool: Ecom For Everyone

You won't believe the journey I've been on since my deep dive last week into the world of website-building platforms. I've discovered so many amazing pieces of tech that can help ALL of us - yes, even you my loves who do not enjoy tech - it really has me bursting with excitement for you, so much so that my mother wants to start an E-commerce store! ๐ŸŒŸ๐Ÿ”

I'm so pumped to introduce you to what I believe is an e-commerce game-changer โ€“! ๐ŸŒ๐Ÿ’ผ

Picture this: You can build your entire e-commerce store in the niche of your choosing in a matter of minutes, seamlessly connecting it with products that are already winning hearts and driving sales, while you make commissions from day dot.

It's an absolute gem, and I can't wait to share all the juicy details with you. Itโ€™s still at the early adopter stage and for those who want to โ€˜sellโ€™ something but donโ€™t know how or what, go ahead and check out how, itโ€™s poised to redefine the way to build an online business ๐Ÿ›๏ธ๐Ÿ’ปโœจ

๐Ÿค–ย AI For Brand Breakthroughs: The Canva of the Video World

Introducing Jitter โ€“ The โ€œCanvaโ€ of Video! ๐ŸŽฅ๐ŸŽจ

Jitter is the game-changing tool that's making waves in the world of video creation. It empowers creators and teams to effortlessly craft stunning animated content and interfaces. โœจ๐Ÿ–Œ๏ธ

The best part? Jitter makes animation accessible to everyone. You can easily import your designs and whip up eye-catching animations for your social media in minutes. Even if motion design has never been your thing before, Jitter is here to revolutionise your game! ๐Ÿš€๐ŸŽ‰

With Jitter, you've got one tool to bring all your content to life. Explore a treasure trove of free, fully customisable motion design templates, and create professional animations in no time. Say goodbye to the hassle, and hello to video magic with Jitter! ๐ŸŒŸ๐ŸŽฌ


Follow us for more content creation tips! #content #contentcreation #ai #atiools

๐ŸŽฌย Video For Your Brand: Reel Strategies That Connect

Now, I get it; video creation can sound intimidating. But trust me, it's much simpler than it seems. You don't need fancy equipment or editing wizardry. Just grab your trusty smartphone, speak from the heart, keep it brief (around 10 seconds), toss in some trendy audio, and bam! You've crafted compelling content that resonates. ๐Ÿ“ฑโœจ

Let's simplify it a littleโ€ฆ.

Every short-form video you post should have a purpose. The goal is to find strategic and intentional content ideas that bring value to your business and viewers. This is the tricky part, but it's also the most fun! Divide your personal brand and business into different sections. Then come up with specific ideas for each section.

To help you get started, why not focus on three basic content pillars:

  • Expertise ๐Ÿง 

  • Secret Sauce ๐Ÿคซ

  • Business ๐Ÿ’ผ

Expertise is all about providing value. Expertise-driven content should be so valuable that your viewers save it, share it, and rewatch it. Here are my tipsโ€ฆ.

  • Teach what you know and do naturally

  • Shed light on industry news and trends.

  • Speak to your customerโ€™s problems and show them how to resolve them

  • Showcase what customers can achieve by working with you.

Remember, you can create videos of up to 10 minutes on TikTok and 90 seconds on Reels. But you probably don't need to use all of that time.

Instead of setting a target length, think about retention. Go into the analytics for your social media accounts and find out how long people usually watch your videos. For example, if you regularly create 5-minute videos but your followers only watch for 60 seconds, then you should create 60-second videos instead. ๐Ÿ•’๐ŸŽฅ

Remember, it's all about authenticity and connection. And if you're looking to elevate your video game, explore how our Video Brilliance service can help you shine in this video-first world. ๐ŸŒŸ๐ŸŽฅย 

๐Ÿ’›ย Brand Excellence: Some Mim-spiration

๐ŸŒŸ Celebrating Mim: A Heartfelt Journey of Inspiration!ย ๐Ÿš€

Let's chat about something that can make the biggest impact โ€“ the people we spend time with. One of the people I have had the pleasure of working with this year is Mim Jenkinson, or simply Mim. Her impact on my business has been amazing. She's not just a mentor; she's been a beautiful light that's led me to find clarity, success, and a whole new perspective on my journey. Thanks to her, I've become a better version of myself, not just in business, but in life too. ๐ŸŒŸ

Mim is the warm-hearted host of The Planner Podcast and a sticker-making pro with a 5-star rating and an even bigger heart.

๐ŸŒŸ๐ŸŽ™๏ธ Mim's story is one of unwavering grace and resilience. With her grounded approach and practical wisdom, she's helped countless people find their way to achieve their business dreams.

What's even more remarkable is that her journey began as a side gig creating stickers after a challenging period of chemo, and today, she's running a thriving high six-figure business that has expanded to coaching, mentoring, hosting summits and being an award-winning entrepreneur.

But it's Mim's genuine care and selfless capacity to help everyone who comes into her path that truly sets her apart. She's not just about business; she's about building meaningful connections and uplifting others, sheโ€™s my Mim-spirationย ๐ŸŒ 

๐Ÿ—ฃ๏ธ Talk To Me: Letโ€™s Hear Itโ€ฆ

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