Branding Unboxed: Mastering the Power of Organic Growth & Connection
Harnessing Tech, Content, and Inspiration: The Triad for Unparalleled Brand Growth 🌱🔍🚀
It's that time again to gather around the digital campfire and dive deep into a world of inspiration, innovation, and invaluable insights. 📚🔍
From Alex Hormozi's jaw-dropping book launch to Neil Patel's pearls of wisdom on organic growth, we're on a quest to uncover the secrets of success. Plus, we're introducing you to a game-changing AI tool that's like the Canva of the video world, and we've got some reel strategies that'll help you connect with your audience in a heartbeat. 🤖🎬🎯
And of course, there's a heartwarming story about Mim, a true inspiration in the business world. 💛 So, grab your favourite beverage, get cozy, and let's explore these incredible stories and strategies that can elevate your brand to new heights! 🚀🌼
Let's talk about some golden advice from Neil Patel, the OG of marketing and an all-round social media expert. 🌱🚀 He's pointed out a common blunder that we need to address if you want success in 2024 – which comes from obsessing over bottom-of-the-funnel content. 🙅♂️🛑
Picture this: You're on a mission to grow your business organically. 🌱📈 Most people tend to dive straight into that salesy content, all about pushing your services or products. 💼📈 But here's where Neil flips the script – he's all about the top-of-the-funnel magic. ✨🔝 It's like casting a wide net with content that's engaging and relatable to build trust 🌐💬
Let's say you're a coach like many here. Instead of hitting your audience with the "Hire me now!" vibes, Neil suggests what we all pretty much know, start at the beginning, not the end. 🎯📊 Start by sharing valuable coaching tips that resonate with your broad audience to get them to know more about you. 📣💡 This approach is so important when it comes to growing your biz organically🌱🚀 it’s sort of like kissing strangers otherwise.
So, remember, to keep things manageable and effective, begin with more top-of-the-funnel goodness before you go all in at the bottom-of-funnel🚀👆
Want to grow organically on social media by putting out the RIGHT content? 🚀 FIX THIS common content mistake before 2024 gets here or you... See more
On August 21, Fitness Marketing superstar Alex Hormozi almost broke the internet with his latest book launch, "$100M Leads," in a Zoom event that drew over 500,000 registrations and 85,000 attendees 📚🌊 Despite a few tech hiccups, the event not only shattered Guinness World Records for a virtual business gathering but it also revealed a valuable lesson. 🌟 While book sales were certainly a goal, what mattered more was the sense of community and brand upliftment. 🤝💫
Hormozi, a renowned Gym-Preneur and Marketing guru sprinkled his presentation with digital offerings, but his primary focus was on getting buy-ins on his method, sharing his bigger vision and highlighting other the next steps.
In everything he does, his vision goes beyond immediate profits to make a mark through business acquisitions and investments with his business Acquisition.com. 🚀🏢💰
The lesson here is epic: launches and events are about more than just revenue; they're about nurturing connections, creating crazy good experiences and thinking about long-term flow. It's about connecting with your humans in a meaningful way that goes beyond immediate needs and profit. 🚀
Here’s a link to The Book that was the foundation for the launch:
You won't believe the journey I've been on since my deep dive last week into the world of website-building platforms. I've discovered so many amazing pieces of tech that can help ALL of us - yes, even you my loves who do not enjoy tech - it really has me bursting with excitement for you, so much so that my mother wants to start an E-commerce store! 🌟🔍
I'm so pumped to introduce you to what I believe is an e-commerce game-changer – Marketsy.ai! 🌐💼
Picture this: You can build your entire e-commerce store in the niche of your choosing in a matter of minutes, seamlessly connecting it with products that are already winning hearts and driving sales, while you make commissions from day dot.
It's an absolute gem, and I can't wait to share all the juicy details with you. It’s still at the early adopter stage and for those who want to ‘sell’ something but don’t know how or what, go ahead and check out how Marketsy.ai, it’s poised to redefine the way to build an online business 🛍️💻✨
Introducing Jitter – The “Canva” of Video! 🎥🎨
Jitter is the game-changing tool that's making waves in the world of video creation. It empowers creators and teams to effortlessly craft stunning animated content and interfaces. ✨🖌️
The best part? Jitter makes animation accessible to everyone. You can easily import your designs and whip up eye-catching animations for your social media in minutes. Even if motion design has never been your thing before, Jitter is here to revolutionise your game! 🚀🎉
With Jitter, you've got one tool to bring all your content to life. Explore a treasure trove of free, fully customisable motion design templates, and create professional animations in no time. Say goodbye to the hassle, and hello to video magic with Jitter! 🌟🎬
Follow us for more content creation tips! #content #contentcreation #ai #atiools
Now, I get it; video creation can sound intimidating. But trust me, it's much simpler than it seems. You don't need fancy equipment or editing wizardry. Just grab your trusty smartphone, speak from the heart, keep it brief (around 10 seconds), toss in some trendy audio, and bam! You've crafted compelling content that resonates. 📱✨
Let's simplify it a little….
Every short-form video you post should have a purpose. The goal is to find strategic and intentional content ideas that bring value to your business and viewers. This is the tricky part, but it's also the most fun! Divide your personal brand and business into different sections. Then come up with specific ideas for each section.
To help you get started, why not focus on three basic content pillars:
Secret Sauce 🤫
Expertise is all about providing value. Expertise-driven content should be so valuable that your viewers save it, share it, and rewatch it. Here are my tips….
Teach what you know and do naturally
Shed light on industry news and trends.
Speak to your customer’s problems and show them how to resolve them
Showcase what customers can achieve by working with you.
Remember, you can create videos of up to 10 minutes on TikTok and 90 seconds on Reels. But you probably don't need to use all of that time.
Instead of setting a target length, think about retention. Go into the analytics for your social media accounts and find out how long people usually watch your videos. For example, if you regularly create 5-minute videos but your followers only watch for 60 seconds, then you should create 60-second videos instead. 🕒🎥
Remember, it's all about authenticity and connection. And if you're looking to elevate your video game, explore how our Video Brilliance service can help you shine in this video-first world. 🌟🎥
🌟 Celebrating Mim: A Heartfelt Journey of Inspiration! 🚀
Let's chat about something that can make the biggest impact – the people we spend time with. One of the people I have had the pleasure of working with this year is Mim Jenkinson, or simply Mim. Her impact on my business has been amazing. She's not just a mentor; she's been a beautiful light that's led me to find clarity, success, and a whole new perspective on my journey. Thanks to her, I've become a better version of myself, not just in business, but in life too. 🌟
Mim is the warm-hearted host of The Planner Podcast and a sticker-making pro with a 5-star rating and an even bigger heart.
🌟🎙️ Mim's story is one of unwavering grace and resilience. With her grounded approach and practical wisdom, she's helped countless people find their way to achieve their business dreams.
What's even more remarkable is that her journey began as a side gig creating stickers after a challenging period of chemo, and today, she's running a thriving high six-figure business that has expanded to coaching, mentoring, hosting summits and being an award-winning entrepreneur.
But it's Mim's genuine care and selfless capacity to help everyone who comes into her path that truly sets her apart. She's not just about business; she's about building meaningful connections and uplifting others, she’s my Mim-spiration 🌠
Did you find value in today's newsletter?