Branding Unboxed: From Storyboards to Referrals โ€“ The Full Brand Journey ๐Ÿš€

Revolutionising how we think about branding: Moonshot, Storyboarding, and the Tech to make it happen.

Ever wondered how Airbnb crafted its iconic brand experience?

We're revealing their secret sauce and how you can apply it to your own brand. ๐Ÿ  But that's not all! We've got some bad marketing advice myths to bust, the inside scoop on an AI tool that'll launch your business in under a minute, and an introduction to a 2D blob named Lennie that'll make your heart sing. ๐ŸŒˆ

We're diving into the world of content and sharing the most common mistakes to dodgeโ€”trust me, you'll want to read this. ๐ŸŽฅ Then, we're lifting the lid on the game-changing referral tool, Senja.io, that'll take your testimonial game to the next level. ๐Ÿš€


And, drumroll please... ๐Ÿฅ we're unlocking the magic of Moonshot Thinking. Because aiming for 'good enough' is yesterday's news. Let's aim for extraordinary, shall we? ๐ŸŒ™

Grab a cuppa and let's get started. This one's too good to miss!ย 

In todayโ€™s newsletter โฌ‡๏ธ

  • ๐Ÿš€ Unboxed: Unlock the Power of Moonshot Thinkingย 

  • ๐Ÿ”ฎ BTS: Storyboarding Your Brand Experience

  • ๐Ÿ› ๏ธ Cool Tech: Create Your Own Wall of Love

  • ๐Ÿค– AI for Brand Breakthroughs: Launch Your Biz in 30 Seconds

  • ๐ŸŽฌ Video Content: Are You Making These Mistakes?

  • ๐Ÿ’›ย Brands That Inspire: Lennie - the Inspiring 2D Blob

  • ๐Ÿ—ฃ๏ธ Talk To Me: Bad Marketing Advice

๐Ÿš€ Unboxed: Unlock the Power of Moonshot Thinking: Dream Big, Achieve Bigger ๐ŸŒŸ

So, a few years ago, I got introduced to this mind-blowing concept called Moonshot Thinking. Trust me, it is more than just a cool name; it's a philosophy that has genuinely flipped my approach to businessโ€”and lifeโ€”on its head. ๐ŸŒ™ Moonshot Thinking pushes you to set wildly ambitious goals. The kind that might seem unreachable but, if achieved, could be a game-changer for humanity. ๐ŸŒŒ

This is not your garden-variety goal-setting. When aiming for a 10x improvement, you don't just tweak what you're doing; you've got to change the entire way you think and re-imagine how to get to your goals. ๐Ÿคฏ Itโ€™s about a meticulous blend of innovation and fearless ambition. And, listen to this golden nugget: fall in love with the problem, not just the solution. Problems force us to stretch, pivot, and really flex those creative muscles. ๐Ÿš€ย 

Here is the video that started my Moonshot adventures. I hope it inspires you to set your own Moonshot and revolutionise your way of thinking and Being. Who knows what you'll achieve? ๐ŸŒŸย 

๐Ÿ”ฎย BTS: The Art of Storyboarding Your Brand Experience ๐ŸŒŸ

Did you know Airbnb took a page straight out of Walt Disney's book to craft its unforgettable brand experience? Yep, Brian Chesky, the co-founder at Airbnb, discovered that Disney used storyboards to create the Snow White experience.

Inspired, Airbnb went as far as to hire a Pixar animator to storyboard their guest and host experiences, pinpointing the most emotional moments and turning them into compelling stories. ๐ŸŽฅ They envisioned a 10-star experience for both hosts and guests, helping them truly stand out. If Airbnb can do it, so can you!

Introducing the "Five Tโ€™s Framework" for your brand. Every great story has its ups and downsโ€”beginnings, middles, and ends, but also turning points, realisations, and all-important decisions. ๐Ÿ”„ย Your brand's story should feature challenges to overcome, temptations to resist, and a valuable lesson to tie it all together. ๐Ÿ“š This framework helps you map out a brand experience that is not just transactional but transformational. So, if you're looking to elevate your brand just like Airbnb, let storytelling be your guide. ๐ŸŒ ย 

@iamnicorojas

๐ŸŽฅ Find out how Airbnb took inspiration from Walt Disney's storyboarding technique to create the ultimate Airbnb experience! ๐Ÿ  #brandstrate... See more

๐Ÿ› ๏ธ Cool Tech: Why Referrals Matter: And How You Can Create Your Own Wall of Love

Letโ€™s get real about referrals. They're this awesome currency in the business world, but asking for them? That can be a hurdle. ๐Ÿ˜ฌ You've delivered amazing service to your clients, yet asking for a referral can sometimes feel awkward or even desperate. We've all been there. On the flip side, our loving clients might be a bit hesitant.

They're busy bees ๐Ÿ, and giving you a testimonial might not be at the top of their to-do list.

But here comes the good stuff! ๐ŸŽ‰ Meet Senja.ioโ€”an AI-driven game-changer that makes the whole referral process a breeze. ๐ŸŒฌ๏ธ Imagine creating a form in just 30 seconds, ready to collect glowing reviews. ๐ŸŒŸ No hassle, no fuss. Share it, offer rewards, and sprinkle in a heartfelt thank youโ€”all automated. ๐Ÿค– The result? You'll gather twice as many testimonials without breaking a sweat or making your clients break theirs. ๐ŸŽŠ And here is my little gift of 50% off if you choose to use it! Now, that's a win-win! ๐Ÿฅณ

๐Ÿค–ย AI For Brand Breakthroughs: Launch Your Dream Business in Under a Minute!

You've got to check this outโ€”it's one of the coolest things I've seen in ages.ย ๐Ÿคฉ

Remember how building a website used to be the Everest of startup challenges? Well, kiss those days goodbye! Durable makes it all happen in just 30 seconds. Yup, you read that rightโ€”60 seconds! ๐Ÿ˜ฒ

Just answer a handful of questions andโ€”BOOM!โ€”youโ€™ve got yourself a functional website, complete with snazzy copy, visuals, and even a contact form. ๐ŸŒ But wait, it gets better! You also snag a free custom domainย name and anย AI Assistant to handle business documents, customer queries, and manage all your contacts. ๐Ÿค– I actually squealed when I tested it, and if you want to see what it did, in 60 seconds without any prompts, images or content, here is my โ€˜testโ€™ siteโ€ฆ

It's the one-stop-shop for kicking those "someday" plans into high gear, today. So what's holding you back now? Let's make those business dreams a reality, and let's do it fast! ๐Ÿš€

๐ŸŽฌย Straight Talk on Video Content: Mistakes You Don't Want to Make

Want to boost your business on social without breaking the bank? All you need are some simple videos with high-impact text on the screen. Sounds like a breeze, right? Well, not so fastโ€ฆ

There are a few things you need to know to avoid making these common mistakes:

๐Ÿ™…โ€โ™€๏ธ Overdoing the Text: You're not writing a novel. Keep it snappy!

๐Ÿ™…โ€โ™‚๏ธ Unclear Audience: Know who you're talking to. Make your video their go-to resource!

๐Ÿ™…โ€โ™€๏ธ Holding Back the Goods: Don't hoard the good stuffโ€”share those insider tips.

๐Ÿ™…โ€โ™‚๏ธ Where's the CTA?: Never forget a call-to-action. You've got something valuable, so direct folks on what to do next!

๐Ÿ™…โ€โ™€๏ธ Skimpy Video Descriptions: Your video's description is prime real estate. Use it wisely to offer more value.

๐Ÿ™…โ€โ™‚๏ธ Menu Mayhem: Make sure your text isn't playing hide-and-seek behind on-screen menus.

๐Ÿ™…โ€โ™€๏ธ Lacking Focus: Zero in on educating and serving your ideal client, rather than everyone and their mom.

๐Ÿ™…โ€โ™‚๏ธ Outdated Audio: If your background track screams 2015, it's time for an update.

Before hitting that 'Upload' button, take a step back. Choose a straightforward video and a message that packs a punch. Keep it clean and simple. You've got this!

P.S. Not feeling like โ€˜I got thisโ€™? ๐Ÿ˜ฌย and want some help creating brand videos that avoid these mistakes? ๐Ÿ‘‡๐Ÿผ

๐Ÿ’›ย Brands That Inspire

Meet Lennie: The 2D Blob With 1.7M Fans and a Heart of Gold

Do you ever find those social media gems that just make your day better? Well, let me introduce you to Lennie. ๐ŸŒˆ I've been following this adorable 2D blob since day one, and trust me, this little guy is a ray of sunshine! โ˜€๏ธ With a following of 1.7 million, Lennie is more than just pixels on a screen; he's a daily dose of positivity. ๐Ÿฅฐ

His motto? "I'm a little blob just trying to help u get through the day." And oh boy, does he do that so well! Whether it's a cute song, a quick pep talk, or just a blobby message letting you know that you are awesome, Lennie's your go-to for a little lift. ๐ŸŒŸ I couldn't keep this secret to myself any longer; Lennie's too good not to share! So, why not give this uplifting blob a follow and add some simple joy to your daily scroll? ๐Ÿ“ฑ

๐Ÿ—ฃ๏ธ Talk To Me: Myth-Busting Marketing: What's the Worst Advice You've Ever Heard?

You know we're all about setting you up for success, so let's break down some marketing myths that you might have heard. ๐Ÿค”

1๏ธโƒฃ Good Products Sell Themselves - People who say this often name-drop icons like Steve Jobs or Elon Musk. Spoiler alert: these innovators relied on epic marketing.
2๏ธโƒฃ Big Brands Are Clueless - Easy to say when you're in the hustle, but these giants have the budgets and data to know what works. Don't underestimate them!
3๏ธโƒฃ Emails Are Dead - Well, if you're reading this, then that myth is busted. ๐Ÿ˜‚
4๏ธโƒฃ Cold Emails Don't Convert - Despite the naysayers, why not test the waters yourself?

We're super curiousโ€”what's the worst or the best piece of marketing advice you've heard? ๐Ÿคทโ€โ™€๏ธ